502 The Future of AR and its Implications for Learning and Development
10:45 AM - 11:45 AM Wednesday, June 26
There's been substantial buzz around augmented reality as a tool for learning through interactivity, as well as for reaching colleagues who don't have access to traditional eLearning programs. New data has shown that doing so can potentially double the level of attention compared to TV and online learning, with 70% higher memory encoding when compared to traditional media consumption. Despite this, AR has only recently begun to garner mainstream attention. Many professionals still believe it's expensive and difficult to adopt, with uptake remaining conservative. What if we could dispel these myths and prove that not only are there simple, affordable tools to work with, but that the outcomes of making L&D more engaging and memorable are worth their weight in gold?
In this session, you’ll explore how AR is already proving to be a powerful tool for capturing the learner's attention, creating an emotional connection, and hardwiring messages more effectively into long-term memory. You'll also be learning about its greater potential to help you—the L&D community—backed up by findings from the new Layered report and case studies from companies around the world. You’ll also get practical advice on the uses of AR in learning (from energizing face-to-face training sessions to onboarding new staff) and how to get started. You'll leave with a thorough understanding of how AR can become a core component of your L&D programs.
In this session, you will learn:
- How augmented reality can improve the learning experience
- The research behind learning and AR
- About helpful use cases of AR in learning
- How to get started with implementing AR in learning and development
Designers, developers, managers, senior leaders (directors, VP, CLO, executive, etc.)
Technology discussed in this session:
Augmented reality, smartphones
SVP of Business Development - North America
As SVP of Business Development - North America, Jeff heads up Zappar's US market. He is responsible for building on and accelerating the company's growth. Jeff has almost 20 years of business development and sales experience. He previously worked at music discovery app Shazam as director of sales, and has also held roles at Pandora and CafePress.