MB08 VR for Enterprise Training
7:30 AM - 8:15 AM Wednesday, June 26
Rachel Lanham, COO at Pixvana, is an accomplished leader with decades of experience delivering transformation and growth in startup and Fortune 500 settings. In 1999, Rachel and her aQuantive colleagues were digital advertising pioneers driving the evolution from nascent technology, to direct marketing engine, to critical component of cross-channel growth strategies. As an agency executive, Rachel led marketing innovation and results in collaboration with marquee partners like Weight Watchers, Levi's, and MillerCoors. In 2012 she started her own digital health company, which sold in 2016. At Pixvana, she works closely with innovative companies to help them solve critical business challenges using immersive technologies. She dreams of a world where all companies leverage XR storytelling to engage employees, prospects, and fans.