P13 Design for Behavior Change

8:30 AM - 4:30 PM Tuesday, September 29

Learning design is often seen as showing people how to do the right things. Actually getting them to change behavior can be another challenge. It's particularly challenging to get people to change those hard-to-control behaviors and habits that we all struggle to avoid, despite the wealth of available information about better choices.

In this workshop you will explore the research and science behind real behavior change, including using techniques from the fields of neuroscience, behavioral economics, behavioral psychology, persuasive technology, and habit formation. You will look at what eLearning designers can learn from each of these disciplines, and how you can use technology as an effective behavior change tool. You will leave this workshop understanding the psychology, methods, and motivations of behavior change that are becoming an increasingly necessary part of the eLearning designer’s toolbox.

In this session, you will learn:

  • How to identify and understand the barriers to behavior change
  • Research-based methods to design solutions that don't just inform learners, but that inspire behavior change
  • How to use specific models and techniques for designing a change effort
  • From practice designing a behavior change strategy

Intermediate and advanced designers and managers.

Technology discussed in this session:
Examples like fitness trackers and behavior change mobile apps.

Julie Dirksen

Instructional Strategist

Usable Learning

Julie Dirksen, an instructional strategist with Usable Learning, is a consultant and instructional designer with more than 15 years’ experience creating highly interactive eLearning experiences for clients ranging from Fortune 500 companies to technology startups to grant-funded research initiatives. She’s interested in using neuroscience, change management, and persuasive technology to promote sustainable long-term learning and behavior change. Her MS degree in instructional systems technology is from Indiana University, and she’s been an adjunct faculty member at the Minneapolis College of Art and Design. She is the author of Design For How People Learn.

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