Sharing What Works

March 16 – 18, 2016 Orlando, FL

Register Now Includes:

P04 Practical Applications of Brain-aware Design

8:30 AM - 4:30 PM Monday, March 14


Designing training without an understanding of how the brain works is a lot like trying to get somewhere without a map. Even if you eventually arrive at your destination, you won’t know how you got there so that you can do it again. Brain-aware design saves time, reduces rework, and boosts business results because it focuses your efforts on the design elements that are proven by science to be the most effective.

In this interactive workshop, you will understand how the brain works, how you can use the attention, engagement, encoding and retrieval processes of the brain to make training that is more effective, takes less time to produce and delivers more lasting results. You will apply brain-aware design to multiple types of projects, building your skill and confidence throughout the session. You’ll also learn how to apply a toolkit of templates and resources to help you make learning experiences that teach the brain the way the brain wants to learn.

In this session, you will learn:

  • How to create learning materials that help the learner to pay attention by engaging the brain’s subconscious survival mechanisms
  • How to build learning experiences for maximum engagement by using the brain’s bias for social interaction and connection
  • How to build learning experiences for maximum retention and retrieval by teaching the brain how to categorize, file and recall key points, skills, and concepts
  • How to plan your next brain-aware project using the toolbox resources provided in the workshop

Novice to advanced designers, developers, project managers, and managers.

Technology discussed in this session:
Microlearning, infographics, graphic organizers, digital flash cards, and mind maps.

Margie Meacham

Chief Freedom Officer

Margie Meacham is the chief freedom officer for, where she uses brain science to help people learn more efficiently and effectively. Her course designs have been implemented at American Express, Bank of America, Motorola, Honeywell, Cisco, Bell South, and many other Fortune 500 companies. She helps universities convert their existing classroom- based courses into engaging online environments. She earned her master’s degree in learning technologies from Capella University and is developing a new master’s program in educational technology for American Business and Technology University (ABTU). Margie writes a blog for the Association of Talent Development on the application of neuroscience to talent development.

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