301 Using Email in Your Digital Support Strategy

11:30 AM - 12:30 PM Wednesday, April 3

Organizations have often treated learning as an event rather than a process. As an industry we know that eLearning, videos, and instructor-led training are only the beginning. To be effective, we need ways to support our workforce over time, building their competence through multiple approaches.

In this session, we will talk about a trend that has been effectively used in digital marketing and can be easily applied to workplace learning: email for continual learning and support. We will explore how email can be used effectively for spaced learning and performance support. Learn pro tips for designing in this format, and see a variety of real use cases. As we explore the possibilities of email as a learning experience platform, you will learn practical ways to implement this approach in your own organization.

In this session you will learn:

  • Examples of effective use of email for performance support
  • How to apply best practices in designing email for digital support
  • The common pitfalls of using email to support learning and performance

Sarah Mercier

Managing Partner

Learning Ninjas

Sarah Mercier, the managing partner at Learning Ninjas, has over 18 years of experience as a facilitator, instructional designer, and learning solution developer. Her primary focus is strategy, design, and development in the area of innovative learning technologies. Sarah is the founder of meLearning Solutions, a mobile learning consulting firm now operating as part of Learning Ninjas. She is a national facilitator for the Association for Talent Development (ATD) for the Master eLearning Instructional Designer and Mobile Learning Certificate programs and designed and facilitates both the Essentials of Mobile Learning and Essentials of Interactive eBooks programs. Sarah's work has been published in The Book of Road-Tested Activities, 68 Tips for eLearning Engagement and Interactivity, TD Magazine, CLO Magazine, and a variety of other training and workforce publications.

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