301 Start with Storytelling

11:30 AM - 12:30 PM Wednesday, December 12

You want to engage your learners. You've heard that storytelling is good for that, but you don't know where to begin. And while business is speeding along at warp speed, the last thing you have time for is writing a story for training. But what if there was a method for story writing? What if you could create a story that resonated with your audience and trained them more effectively? You can. And the method is called story design.

Story design provides the structure and tools to help people who design eLearning get up on their storytelling feet quickly. In this session, you’ll follow the story of an instructional designer who is tasked with developing a course. You’ll follow his journey from stakeholder and SME conversations to developing an eLearning course. You’ll keep an eye out for ways to help him discover material for storytelling. You’ll share your insights during the webinar and witness how story design changes everything for his audience. Storytelling is a competency you can, and need to, master. This session will get you started.

In this session, you will learn:

  • How to ask the right questions of stakeholders and SMEs that will unearth stories for training
  • The foundations for character creation
  • To develop conflict, using an action list as your source
  • Techniques for continuing the story throughout the course


Rance Greene

Senior Performance Consultant


Rance believes story design is not reserved for gifted storytellers, and that instructional designers already hold the key to writing and developing compelling stories for training. His story design workshops are lauded for their practicality and personal feedback. His presentations demonstrate story design technique and give audiences the opportunity to experience the power of stories in learning for themselves. He is a senior performance consultant with Health Care Service Corporation (HCSC), where he transformed compliance training into a story platform. Rance is also a playwright, songwriter, and frequent speaker.

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