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301 Using Qualitative Data to Complete the Picture
11:30 AM - 12:30 PM Wednesday, September 21
As data gets more granular and you start to analyze the quantitative data (how many people visited a page, clicked a button, used an interaction, etc.), you are still getting only a piece of the puzzle. Why did someone not use an interaction? Why did a certain group not visit a page? These are the types of questions that quantitative data won’t necessarily answer. What you need to use is qualitative data.
In this session, you will explore qualitative data and techniques for collecting and analyzing the data. You will discover how qualitative data can work with quantitative data to complete the analytics picture that you are trying to achieve. You will examine proven practices used in other industries, such as web design and marketing, to collect and use qualitative data effectively.
Sean Putman, a partner in Learning Ninjas, has been an instructor, instructional designer, and developer for over 15 years. He has spent his career designing and developing training programs, both instructor-led and online, for many different industries, but he has had a strong focus on creating material for software companies. Sean has spent the last few years focusing on the use and deployment of the Experience API (xAPI) and its effect on learning interventions. He has spoken at industry conferences on the subject and is co-author of Investigating Performance, a book on using the Experience API and analytics to improve performance.