501 Training the Google Way: Using Neuroscience to Create Behavior Change

8:30 AM - 9:30 AM Thursday, December 8

There are many well-entrenched practices associated with training. As the body of knowledge about neuroscience and the science of behavior change continues to grow, the effectiveness of some of our current practices comes into question.

 In this session, professor Art Kohn will examine how today’s cutting-edge advancements in science are making training more effective at Google. You will examine how the brain uses metaphor and emotion to encode information. You will learn how to improve attention spans by understanding levels of consciousness, and discover how to design effective follow-up training by tapping into the mnemonic principles of memory. You will leave this session with an understanding of how the brain controls learning and memory, and how Google is applying this knowledge to create engaging eLearning. 

Art Kohn


ASPIRE Consulting Group

Art Kohn, a professor of business at Portland State University, researches how to present information to maximize learning and memory. Art holds a PhD degree in cognitive science from Duke University. He was awarded the National Professor of the Year award from the American Psychological Association, and has won Fulbright Fellowships in cognitive psychology and distance education. He consults with the Centers for Disease Control on using social messaging for addressing HIV in the developing world. He and his company have produced more than 100 films, and he develops interactive media products for higher education and for corporate training. He is the author of Communicating with Psychology.

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