101 A Few Things L&D Should Steal from Marketing

8:15 AM - 9:30 AM Wednesday, August 23

What can learning professionals learn from marketing teams? Savvy marketers understand the art of persuasion. They know how to tap into how the human brain actually works—there’s a reason you don’t see bullet points in advertising.

This session will reveal some free and low-cost tools and techniques that marketers have been successfully using for years to capture attention and move people to take action. You’ll see easy-to-implement examples that show these principles and technologies in action.

Mike Taylor

Consultant

Change4Growth

With over two decades of real-life, in-the-trenches experience designing and delivering learning experiences, Mike Taylor understands that effective learning isn’t about the latest fad or trendy new tools. Known for his practical, street-savvy style, Mike is a regular and highly-rated speaker at industry events, and consults on learning design and technology at Change4Growth in Columbus, Ohio. Mike holds an MBA degree from Ohio University and a master’s degree in educational technology from San Diego State University.

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