101 A Few Things L&D Should Steal from Marketing

8:15 AM - 9:30 AM Wednesday, August 23

What can learning professionals learn from marketing teams? Savvy marketers understand the art of persuasion. They know how to tap into how the human brain actually works—there’s a reason you don’t see bullet points in advertising.

This session will reveal some free and low-cost tools and techniques that marketers have been successfully using for years to capture attention and move people to take action. You’ll see easy-to-implement examples that show these principles and technologies in action.

Mike Taylor

Director of Learning Technology

Mindset Digital

Mike Taylor directs learning technology and online learning at Mindset Digital in Columbus, Ohio. He has over 20 years of experience successfully developing and deploying a wide variety of learning strategies and technologies. Mike holds an MBA degree from Ohio University and a master’s degree in educational technology from San Diego State University.

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