Instructional designers and developers usually lack a basic understanding of copyright law and fair use, but are expected to be experts. Copyright training, if available, is often boring and functionally useless. Equally critical, the ID community doesn’t know how to find and use photos, video, and music properly. The continuing struggle to quickly develop content may lead us to infringe upon someone else’s work, expose our work to unpleasant legal action, and miss out on using free media to enhance our projects.

In this session you will learn copyright essentials through an entertaining snapshot of the law and recent cases. You will explore how to apply legal concepts such as the fair use doctrine to everyday scenarios. You will become more confident finding sites that offer public domain, Creative Commons, and open access-licensed works. You will leave this session with a better understanding of copyright law and how to find media you can use that will help you become more productive and focused as you maximize your financial and creative resources.

In this session, you will learn:

• The important issues surrounding copyright law and fair use of images, video, and music downloaded from the Internet
• To apply copyright law, and fair use in particular, in the context of digital media
• How to find websites that offer public domain and open access media
• About Creative Commons licensing and which licenses are most accommodating

Audience:
Novice to advanced designers, developers, project managers, managers, and directors.

Technology discussed in this session:
API for Creative Commons licenses; plugins for proper attribution of work.

Today, the concept of mobile is not reserved for a specific technology or for a select group of people. Mobility is now the norm for our work and our lives. In our business, mobile is much more than training on the go. But what role does mobile performance support play in the overall picture?

In this session you will explore where mobile learning and, more importantly, mobile performance support fit as part of a comprehensive learning and performance ecosystem. You will discuss our need to think bigger than courseware—classroom or online, bigger than performance support tools or social media, and bigger than even the training department. You will examine the new view of mobility in our field and explore how it will change us. You will leave this session with better understanding of where mobile performance support fits in the context of your overall learning and performance strategy.

In this session, you will learn:

• What mobile performance support is and what it isn’t
• Why mobile technology lends itself well to performance support
• The role mobile performance support plays in a learning and performance ecosystem
• How mobile technologies have changed the way we live and work.

Audience:
Novice designers, developers, project managers, and managers.

Technology discussed in this session:
Mobile technology, performance support applications.

Any time you’re in a meeting, class, or at a conference and look around the room you’re likely to see a number of people seemingly paying more attention to their mobile phones than to the topic at hand. These devices are not going away. The challenge we now face is keeping our face-to-face audiences engaged while competing with the myriad of mobile devices. The solution to this challenge is to leverage the devices themselves.

In this hands-on session participants will learn a number of different ways that mobile devices can be used to enhance face-to-face learning experiences. You will explore the many ways that gamification, social media, and more can be used to keep learners engaged in face-to-face learning. You will discuss and share a number of different activities that enhance learning using the devices learners are bringing into the workshops anyway.

In this session, you will learn:

• How to focus participant’s attention on your materials using their mobile devices
• How to incorporate participant’s mobile devices into your events
• How to create activities that enhance your events while engaging your participants with their mobile devices
• How to evaluate the effectiveness of using mobile devices in your activities

Audience:
Novice and intermediate designers, developers, and managers.

Technology discussed in this session:
Mobile devices, smartphones and tablets.

Participant technology requirements:
Smartphone or tablet.

We know that the workforce today is increasingly remote. Yet with all the support and dramatic early adoption for mobile learning, what we don’t yet know is how to either assess or measure mobile effectively, especially since it’s not as simple as applying the same success metrics from a traditional LMS to mobile. If you are considering a mobile learning strategy, how will you know if it’s working? And if you’re already deploying one, what triggers tell you if you need to change course?

In this session you will identify proven best practices for assessing your current programs as well as success measures for future projects. You will explore the business measures that point to performance improvements. You will examine relevant feedback channels beyond survey results and test scores, including dynamic, real-time feedback technology. At the end of this session, you will leave with a clear sense of how to assess existing mobile learning programs.

In this session, you will learn:

• What proven best practices exist against which you can assess your mLearning program
• What viable performance metrics can be applied to mLearning
• How to achieve best-in-class results with your mLearning program
• Specific dos and don’ts from other major companies when it comes to mLearning

Audience:
Novice managers and directors.

Technology discussed in this session:
Tablets and smartphones.

Sales coaching is receiving a lot of attention these days, because research indicates that it can greatly increase revenue and reduce inefficiencies in the sales process. But sales coaching is about a lot more than just providing support and guidance to sales reps. There are strategies and frameworks required to achieve real success, and there is mobile technology available to help make it happen. All of this might seem overwhelming, but it does not have to be.

In this session you will explore how to build a sales coaching strategy and implement it effectively in a mobile world. You will walk through the key components of sales coaching and learn specific tactics you can use to help take sales reps through the development process, greatly increasing their chances for success. You will examine actionable information you can use to increase your sales coaching effectiveness and learn how to do it within the context of a mobile environment.

In this session, you will learn:

• The coaching process for developing sales reps in a mobile world
• Applicable frameworks for facilitating coaching
• The key features and requirements for building a mobile coaching environment
• How to build a business case for mobile coaching within your organization

Audience:
Novice to advanced managers and directors.

Technology discussed in this session:
Tablets and smartphones.

Location-based learning is not new. It aims to involve people with their local community as a primary resource for learning, and benefits them by focusing on problem-solving abilities and higher-level thinking skills. With the widespread availability of smartphones and tablets, location-based learning is massively extended by the integration of mobile technologies.

In this session you will explore how mobile technologies provide a new and exciting way of integrating storytelling and augmented reality with location-interaction to deliver learning in an authentic, meaningful, and personal context. You will discover how the addition of gaming techniques encourage players using their mobile device to explore, discover, and ultimately learn more. You will examine the factors that strategically influence the quality of mobile learning design.

In this session, you will learn:

• What location-based mobile learning is
• How location-based mobile adventures can provide authentic, meaningful, and personal ways to learn
• How location-based mobile adventures can deliver new stories about people, local history, and the natural environment
• How location-based mobile learning can transform learning into experiential practices

Audience:
Educators, learning and training coordinators, and novice and intermediate designers, developers, managers, and tourism specialists.

Technology discussed in this session:
Web-based game-maker platform, Mobile Learning Academy, and several mobile learning tours and games from an iPad.

What is the business case for deploying content to mobile devices? Everyone knows that mobile learning can be used to deliver content no matter where learners are, enabling a far wider reach and greater access to learning than ever before. But time is just as important as place when it comes to offering content on smartphones and tablets. Integrating mobile into your learning strategy really can help learners reach competency faster, but what works best, and how do you make the case?

In this session you will learn how to make the business case for deploying mobile, drawing on research into how people learn. You will explore case studies from organizations that are successfully using mobile strategies to enhance their learning programs. You will leave this session with the ammunition needed to build your own mobile business case for your organization.

In this session, you will learn:

• How successful organizations are using mobile as part of a blended approach
• How other organizations are deploying and updating mobile content
• How mobile deployment can help reduce time to competence
• How to build a business case for mobile strategy

Audience:
Intermediate designers, project managers, managers, and directors.

Technology discussed in this session:
Mobile learning and performance support apps, tablets, smartphones, native apps, and DHTML5 web apps.

Are you searching for ways to build upon your instructional design skills to design effectively for mobile? There are significant differences between designing for mLearning and for eLearning, but many instructional designers are unaware of what those differences are, let alone how to approach design for mobile devices. 

In this session, you will experiment with online tools that can help you practice better mobile design. Using a simple rapid design approach, you will explore different tools for mapping and designing your mobile interaction. You will also build a tappable mobile prototype. You will leave this session with the skills to begin the process of creating your own mobile solutions. 

In this session, you will learn:

• To explore a simple rapid design approach for mobile
• To practice mapping your mobile content
• To create a wireframe for your mobile projects
• How to build a basic mobile prototype 

Audience:
Novice to advanced designers and developers. 

Technology discussed in this session:
Mindmeister, POP App. 

For many organizations, getting started with mLearning is a daunting challenge overloaded with decisions around which learning management system (LMS) to choose, how to author content, and what devices to support. To get started, it’s often helpful to have those who have already walked this path share what they’ve learned.

In this session you will break down the different decisions that need to be made when venturing down the mLearning path. You will organize these decisions into clear and concise categories, which will enable your organization to build a simple plan for getting started. You will learn how this plan can evolve over time as your organization’s experience, confidence, and success with mLearning grows. You will leave this session with an actionable plan for how you can start to implement mLearning within your organization.

In this session, you will learn:

• About different types of LMS solutions
• Different methods of content authoring
• How to support different end-user devices
• How to succeed with mLearning

Audience:
Novice designers, developers, project managers, managers, and directors.

Technology discussed in this session:
Learning management systems, content authoring tools, and mobile device management systems.