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Guild Research Library

This Guild Research Library includes every report The eLearning Guild has published since 2002. If you are a Guild Member, Member Plus, or Premium Member you can download any report (PDF) that interests you after log-in. Guild Associates can only download 360° Reports (PDF) that correlate to surveys they have completed in their member profile.

You can purchase a hard-copy of any Guild Research Report regardless of your membership status from our Guild Research Store hosted by Mimeo.

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Published Date: 02/01/2007

IMMERSIVE LEARNING SIMULATIONS (ILS)
The demand for, and demands of, simulations, scenarios, and serious games

by Steve Wexler, Clark Aldrich, Jeff Johannigman, Mark Oehlert, Clark Quinn, and Angela van Barneveld

Are Serious Games and ILS the Future of Learning?

While it’s too soon to say whether Serious Games, or what we believe are more appropriately called Immersive Learning Simulations (ILS) in corporate parlance, will become as ubiquitous as other learning modalities, it is abundantly clear that ILS is poised for tremendous growth over the next twelve months. With so many e-Learning professionals putting time and effort into this new area, you owe it to yourself and your organization to add ILS to your arsenal.

Comprehensive Survey Results

For this report, we’ve surveyed well over 1,000 e-Learning design, development, and management professionals to definitively show just what the state of the industry is when it comes to Serious Games or Immersive Learning Simulations. Due to the sheer amount of data we have been able to collect and analyze, this report reveals key findings such as:
  • 83% of respondents want the industry to reject the term "Serious Games" as many corporate firewalls suppress the term "game" from Internet searches.  70% indicate that the industry should adopt the term "Immersive Learning Simulations."
  • Over 70% of respondents plan to do more simple simulations in the next 12 months and 35% plan to do more immersive learning simulations
  • Of the respondents that have implemented ILS, 95% indicate that it is somewhat better or much better than other forms of rich skill practice
  • Over the past 12 months, game and simulations have enjoyed a 20% increase in usage in the Financial/Banking/Accounting industries
Essays
  • Techniques of Game Designers
    Jeff Johannigman, founder of People Type Consulting

  • Creating “Hard Fun”: Systematically Designing Immersive Learning
    Clark Quinn, a recognized ILS scholar and author of Engaging Learning

  • Herding Digital Cats: How to Manage Your Immersive Learning Implementation
    Mark Oehlert, Learning Strategy Architect at Booz Allen Hamilton

  • How to Sell ILS Within Your Organization
    Clark Aldrich, e-Learning guru and author of Learning by Doing

Interviews
  • Deborah Wince-Smith, President, Council on Competitiveness

  • Tony O’Driscoll, Performance Architecture Analysis and Design, IBM

  • Joe Miller, Vice President, Platform & Technology Development, Second Life

  • Jeremy Kemp, Instructional Designer, San Jose State University

  • Corey Bridges, Co-founder, Executive Producer & Marketing Director, Multiverse

  • Tim Allen, Head of Technology, Crompco, LLC
Case Studies
  • Using a Multi-User Virtual Environment (MUVE) for Education
    Sarah “Intellagirl” Robins, Ball State University

  • Defusing Bombs, Investigating Murders, and Preventing Child Abuse with ILS
    Andrew Thompson, West Midlands Police, UK

  • Tactical Action Officer Intelligent Tutoring System
    Jim Ong, Stottler Henke Associates, Inc.

  • SuperCEO Swoops into the University of Houston
    Joel Hobbs, Fusion Learning Systems, Inc.

  • A Community Approach to Learning Science and Technology in Virtual Worlds
    Margaret Corbit, Cornell theory Center
Resources

You'll find a comprehensive resource directory that includes Web sites, organizations, books, and examples you can use to continue your exploration of Immersive Learning Simulations. In addition, this report includes a Glossary of Terms related to ILS. Finally, this report is completely indexed so you can actually use it as a reference resource.







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